Jeff Robbins

About Yonder

Jeff Robbins
About Yonder

Yonder was started in 2013 by Lullabot as a round-table conference for leaders of distributed companies and remote teams. The event allowed companies like Automattic, GitHub, Upworthy, and others to come together and share ideas, discuss best practices, and start to develop a common vocabulary around this new frontier for work.

In 2016, Yonder split off from Lullabot and we launched this website, adding a podcast and ongoing blog articles to share these ideas with a larger audience. We're continuing to expand the products and services that we offer to create remote jobs and to support companies interested in creating and cultivating distributed teams. If you'd like to keep updated about the great stuff going on at Yonder, please sign up for the newsletter at the bottom of this page.


The Yonder Team

Jeff Robbins

Jeff Robbins is one of the world’s first web developers. In 1993, he worked as part of the team that created the first commercial website. One year later, Jeff’s band Orbit was signed to A&M Records and he spent the remainder of the decade writing songs and touring. The band scored a top-10 song on the Modern Rock charts and toured with Lollapalooza in 1997.

However, for those reading this website, Jeff is probably best known as the cofounder and CEO of Lullabot, a fully distributed digital agency started in 2006. Lullabot’s client list includes MSNBC, Martha Stewart, Tesla Motors, WWE, The GRAMMYs, Google, Intel, and many other household names. As CEO, Jeff grew the company to over 60 employees before amicably stepping away and selling most of his shares in 2017.

Jeff started Yonder in 2013, as a way for distributed companies to connect with one another and share ideas. He is passionate about remote work as a model for the future of employment, where workers are empowered, trusted, and treated like human beings. After 10 years leading a successful officeless company, he has experienced just about all of the ups and downs of this model of business. With Yonder, he hopes to share these ideas with the world.


Laurel Farrer

Laurel Farrer is a remote work advocate, interior design aficionado, event planning guru, and business consultant who lives in Colorado. After completing a business degree at Utah State University, Laurel dedicated her career to blending creativity and logistics. Her speciality in events and operations started in 2006 when Laurel blended her academic training in interior design and professional experience in business management to become a full-service event planner. By 2007, she had climbed to become the Vice-President and COO of her agency. Since then, she has planned hundreds of weddings, conferences, workshops, parties, and retreats, plus developed a proficiency in corporate operations and organizational behavior.

Laurel has also worked as a startup support consultant to entrepreneurs worldwide. She has also developed event planning training resources as a Course Creator for Trendimi and spent several years as the COO of Happily. After searching for a way to advocate work-life balance, Laurel joined Yonder in 2017 and is excited to connect remote managers with the resources they need to unify, empower, and encourage their distributed teams.